Puffy AmiYumi's 1996 debut single, "Asia No Junshin" was a million-selling smash in Japan and launched mania for the duo there. Ami's and Yumi's predilection for well-worn tee-shirts and artfully ripped jeans became a much-copied style, and they were likely to be mobbed by fans if they set foot on Tokyo streets. Since then, they have sold millions of records in Japan alone, hosted a television variety show (Pa-Pa-Pa-Pa-Puffy), headlined arena-sized concerts, and inspired action-figure dolls and even a line of shoes. All of their singles has been licensed for high-profile commercials for such products as motor scooters, cosmetics, computers, and soft drinks. It might all seem crass if the music didn't tell a different even subversive, story about alternative culture meeting the mainest of the mainstream. As L.A. Weekly critic Jay Babcock put it, "Puffy AmiYumi is a contemporary female version of the Monkees with the popularity of 'N Sync and the homage/theft approach of '90s pop-recombinant cult heroes the Pooh Sticks"
One generally doesn't find 'N Sync and the Pooh Sticks mentioned in the same sentence, but that's the way it is in the no-rules world of Puffy AmiYumi. When they released their first stateside LP, Spike, American critics madly rummaged through their catalogue of comparisons, likening the duo to everyone from ABBA and ELO to the Cardigans and Stereolab. As you will soon discover, there is no sell-by date stamped on their material. In the world of Puffy AmiYumi, anything is possible: no style is taboo, no era goes unexplored, and no combination is too out there. All the sounds they love co-exist harmoniously in one inviting place. With a sound that appeals to young and old alike, Puffy AmiYumi are poised to achieve a level of stardom that no Japanese group has yet to reach.
JAPAN