Simple Plan came about in stages that began with the founding of Reset, a Canadian punk band, by high-school friends Pierre Bouvier and Charles Comeau at the age of thirteen. Reset toured around Canada with bands such as MxPx, Ten Foot Pole, and Face to Face, but only ever gained mild popularity. The debut album was released in 1997. Comeau soon left to go to college, but two years later he hooked up with Jeff Stinco and Sebastien Lefebvre, and again started making music. It was coincidence that brought Comeau and Bouvier back together at a Sugar Ray concert in late 1999, and Bouvier soon left Reset and joined his old friends. David Desrosiers replaced Bouvier in Reset, but when asked to join the foursome, he too left the band and joined the four friends. Simple Plan was born.

Role Model Clothing, the label that Bouvier and Comeau are often seen sporting, was actually formed before Simple Plan by Comeau, Bouvier, and their friend Patrick Langlois, who is now responsible for merchandising and the web, as well as being videographer for the band. Langlois and Lefebvre also have their own side project, a label called Man of the Hour, which is just starting out.

Pierre Bouvier also appears as the host of Damage Control, MTV's new reality television series.

--Wikipedia