A native of Queens New York, Jeff Atkins, a.k.a. Ja Rule, knew from an early start that music was his future. Mixing it in the streets from the tender age of 16, Ja honed his talent while performing locally. A longtime friend Irv Gotti secured a meeting with Def Jam president Lyor Cohen who, in a strange twist of fate was more impressed with Goti and hired him as an A&R representative. Irv immediately signed Ja, and he soon cut his first single with "Can I Get A?."

He soon hit the rap game with fury with his Venni, Vetti, Vecci album. "I want everyone to feel me for me. When my album drops, I want my fans to have a clear picture of Ja. That?s why I named my album Venni, Vetti, Vecci," continues Ja. I?m clear where I want to go and what I want to do. The only thing that remains is for me to conquer my destiny." Despite being his debut, the native of Hollis, Queens, built up quite the anticipation as he had various credentials already listed in his resum頦rom his "Murdergram" single to his appearance with both Jay-Z's Rockafella and DMX's Ruff Ryders projects.

Ja Rule has released "Rule 3:36", which has spawned many hit singles, including "Between Me and You" and "Put it on Me" nominated for three Grammys including Best Rap/Sung Collaboration, Best Rap Album and Best Rap Duo or Group. Ja Rule is also featured in the soundtrack to The Fast and the Furious.